Lyon Among Top Ten Future “Super-Stadiums”

By: Inara | April 3rd, 2008

This morning, Forbes published a list of the top ten “Super-Stadiums” that are in the process of being built. Of the ten, four of them will be football stadiums, and only two of them will be located outside the United States, the home to all things grand and excessive.

The mother ship has landed.

Lyon’s new stadium – still unnamed because the bidding for the naming rights haven’t taken place yet – is listed among these top ten “Super-Stadiums.” Extravagant and in your face, the stadium alone will make you want to come to games. And it’ll go a long way into making those higher ticket prices worthwhile (OL tickets are already the most expensive in France).

Positives are that the stadium is eco-friendly, using recycled materials, solar power, reusable water, and a “green design.” And it should hopefully force other stadiums in France to modernize. France, as you all know, is woefully behind in terms of stadium quality.

So what does it take to build a Super-Stadium? According to Forbes, the formula is:

Build new facilities with fewer seats and more luxury boxes, charge higher prices, earn more revenue, hire better players and reap more wins. Then turn around and raise ticket prices. It’s a sports business model that originated in America and is now spreading across the globe.

No wonder Jean-Michel Aulas insisted on having a Super-Stadium. He’s the poster boy of foot-business, a guy who knows how to blend together marketing, sports, and profit quite seamlessly. If all goes according to plan, Lyon will be able to host more games for the France National Team as well as a a Champions League final in the next ten years.

What we know for sure is that Lyon’s new €240m stadium will outclass all those in France and all but a select few in Europe…at least until another group of Super-Stadiums is built.

Top 10 Super-Stadiums:

Name/Team/Sport/Capacity/Cost

1. Unnamed – New York Jets+New York Giants – Baseball and American Football – 82,500 – $1.3 billion
2. Yankee Stadium – New York Yankees – Baseball – 51,800 – $1.3 billion
3. Unnamed – Dallas Cowboys – 80,000 – American Football – $1 billion
4. Lucas Stadium – Indianapolis Colts – American Football – 63,000 – $625 million
5. Citi Field – New York Mets – Baseball – 45,000 – $600 million
6. Landsdowne Road Stadium – Irish National Team – Soccer – 50,000 – $576 million
7. Beijing National Stadium – Beijing Summer Olympics – Multi-use – 91,000 – $500 million
8. Unnamed – Olympique Lyonnais – Soccer – 60,000 – $379 million
9. Unnamed – Pittsburgh Penguins – Hockey – 18,500 – $300 million
10. Red Bulls Park – New York Red Bulls – Soccer – 25,189 – $140 million
11. Unnamed – Real Salt Lake City – Soccer – 20,000 – $110 million

Edit: If you’re wondering why the Top 10 has eleven teams, you aren’t alone.






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Comments  

  • Corey |  April 3rd, 2008 at 1:16 pm

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    Impressive, but the capacity is still not very good, I was expecting atleast 60 if not 70, something on par with the San Siro, Old Trafford or Bernabeu…

    Posted from United States United States

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  • Shazback |  April 3rd, 2008 at 2:06 pm

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    60,000 sounds fine to me Corey…

    But the Yanks are missing some data :
    http://en.wikipedia.org/wiki/Olympic_Stadium_%28London%29 – Olympic Stadium (80,000 seats, London)
    http://en.wikipedia.org/wiki/Stanley_Park_Stadium – Stanley Park Stadium (70,000 seats, Liverpool)
    http://en.wikipedia.org/wiki/City_of_Birmingham_Stadium – City of Birmingham Stadium (55,000 seats, Birmingham)
    http://en.wikipedia.org/wiki/Green_Point_Stadium – Green Point Stadium (68,000 seats, Cape Town)
    http://en.wikipedia.org/wiki/Moses_Mabidha_Stadium – Moses Mabidha Stadium (70,000 seats, Durban)
    http://en.wikipedia.org/wiki/New_football_stadium_in_Saint_Petersburg – Gazprom-Arena (60,000 seats, Saint-Petersburg)

    And my favorite :

    http://en.wikipedia.org/wiki/Dubai_Sports_City – Dubai Sports City (Crazy project : 60,000 all-seater stadium, 25,000 all-seater stadium, 10,000 all-seater indoors stadium, 5,000 all-seater stadium and 18-hole golf course, Dubai)

    Posted from France France

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  • Inara |  April 3rd, 2008 at 3:11 pm

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    Shazback, obviously there are more super-stadiums to be built, but Forbes ranked their top 10 based on their criteria, which is not based on size but on luxury amenities, like VIP boxes and premium seats. That is, stadiums built purely from a business perspective.

    Lyon’s new stadium will have 60,000 seats, and of these, there will 6,000 VIP seats and 900 private boxes. Currently, the Gerland has 42,000 seats but only 1,200 VIP seats. So while total seating has increased by one third, VIP seating has quadrupled. So that makes them a top super stadium.

    Posted from United States United States

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  • Inara |  April 3rd, 2008 at 7:14 pm

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    Corey: Even though the plans are for 60,000 seats, the stadium is built in such a way that an additional 20,000 seats can be added in the future.

    The reason for starting out with 60,000 seats is a sound one. Until Aulas can be sure that he can sell out those seats for domestic league games, it would be risky to build more. It’s a given that Champions League games would be sold out, but ticketing for that is only for 6-12 days per year.

    Right now, Lyon have the second highest stadium filling rate in the league (behind Nancy, whose stadium capacity is 18,000). Marseille attracts more fans since they have a bigger stadium, but they fill only 86% of their stadium.

    If Lyon can get close to a full capacity in their new stadium, Aulas will expand the seating. But having empty seats is a big loss from both a sporting and business perspective. Baby steps.

    Posted from United States United States

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  • pride of Lyon |  April 4th, 2008 at 6:29 am

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    By the way Inara, with Ireland and Beijing, I count 3 stadiums outside the US.
    I’m so happy and lucky to be a Lyon fan…

    Posted from Japan Japan

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  • chad |  April 6th, 2008 at 3:29 am

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    I’m lyon’s fan and i live in france so i can say you that lyon is going to do for the next years, they build not only stadium, lyon is building merchandising systeme around the stadium, they looking for increase money profits. People who come see the match will can consume whit a lot activity like supermarlet, restaurant, cinema, bowling, futsal etc…

    Posted from France France

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  • chad |  April 6th, 2008 at 3:30 am

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    the stade and secondary building cost more than 500€ ! that’s why aulas choose to enter in the bourse

    Posted from France France

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  • Son |  April 6th, 2008 at 4:46 am

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    Lyon stadium was ranked 8th in construction cost but it is absolutely No.1 in impression.

    Posted from Australia Australia

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  • Son |  April 6th, 2008 at 4:56 am

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    This stadium will be the symbol of French artism in football version. It’s one of few places that I want to go before I die. God make my wish come true!!!!!!!!!!!!

    Posted from Australia Australia

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  • Nicolas |  April 6th, 2008 at 5:04 am

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    Well, I’m definetely happy about the stadium and I’m pretty sure I’ll come and see it one day! However, it also means I’ll never see Gerland, or at least Lyon playing in it, and that’s a real shame… :(

    P.S. In which season should the new stadium start working, 2010/2011?

    Posted from United States

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  • Son |  April 6th, 2008 at 5:32 am

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    According to the forum on world stadiums I belong to, it’s hard to start the construction within the year because naming process isn’t yet finished and there will have to be the population vote about financing the access roads to the stadium – maybe the roads to OL Land will be financed by public money?

    Posted from Australia Australia

    cornercorner

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